If you are starting a blog or looking for tips on how to improve your existing blogging efforts, then you have come to the right place. You will learn tips on how to make your writing stand out from other bloggers. Also, you will learn some ways to make your posts more engaging and get readers to interact with you.
Do your research
Doing your homework is a must before you even think about writing your blog posts. Besides, you probably have a better shot of surviving a hangover. After all, your readers are not your employees. Besides, there are many free or cheap blog posting services out there to choose from. Regardless of your blog’s niche, the most important thing is to ensure you get it done right the first time. To that end, here are some of the best blog posting services. Of course, if you are unsure of what to do, you can always consult your local blog posting services for an expert opinion.
Infuse personality into your writing
The best way to make copy emotionally engaging is to infuse personality into it. Writing like a conversational friend is one way to do this.
If you’re not sure how to do this, you can get feedback from friends. This will help you understand your own style. Remember that your writing should be authentic to you, but not in a way that will offend sensibilities.
You can also use personal anecdotes and case studies to drive your marketing points home. This will help prime your audience for conversions.
You can also try breaking the rules to amp up your personality. For example, if you’re an entrepreneur, write like an entrepreneur. Adding a personal touch will help you connect with your dream client.
It can be hard to find your voice in writing. You don’t have to write like Tim Ferriss. But you do need to get to know your audience. You can do this through social media, or by speaking with them in person.
When you’re writing about a topic, it’s important to do research. Make sure to ask yourself, “What is the main problem that my audience needs to solve?” This will help you find your voice. You should also make sure to highlight your personal interests. This will make your audience want to read more.
Interlink all the pages on your website
One of the simplest and most effective ways to increase your website’s traffic is to interlink all the pages on your site. By linking your old posts to your current ones, you’re adding to their quality and value. It also helps you to maintain a positive user experience.
A smart interlinking structure includes a functional drop down menu and relevant topical content. This will help you to increase your web authority. The more external links pointing to your site, the higher you’ll be ranked in the search engines.
One of the easiest and most effective ways to create an effective link is to use an anchor text. An anchor text is a hyperlinked phrase that describes where the link is going. Using a contextual anchor text can boost clicks and click-through rates. A good anchor text should match your target keywords.
While it’s not necessary to include an internal linking strategy in your overall SEO strategy, a well-designed site structure can improve your page’s rankings in the search engines. This is especially true of your homepage, which is the entry point for most visitors.
Cite statistics
If you are blogging about a topic, statistics can help you convey your perspective and support your claim. However, it can be tricky to use statistics in the right way. You need to make sure you are adding the most value and giving context to your reader.
Citing statistics is a great way to make your content more trustworthy. It shows readers that you have researched the subject and have used multiple sources.
If you are quoting statistics, you should always name the source. This will give your audience a chance to check the statistic to ensure it is correct.
Using statistics when blogging can be beneficial to you and your business. You can increase your website’s authority and drive more traffic to your website. You can also generate more content in your articles. This means you can write longer blog posts.
When you use statistics, be careful not to overstate the fact. You don’t want to make your reader feel as though your claim is a wild guess. You also don’t want to misrepresent the stats.
Pick a blog post format before writing a post
If you want to write a blog post that’s both compelling and easy to read, you need to pick a blog post format that will help you succeed. But which format to choose? The good news is, there are several options to choose from.
While you’re picking a blog post format, you’ll need to keep in mind that you need to be concise. A lengthy post is unlikely to be well received, so be sure to pick one that’s easy to follow. Also, you need to ensure that your content is accurate.
One of the best ways to accomplish this is by including images. Not only do they make your blog post more visually appealing, they can also enhance on-page search engine optimization. If you use images, be sure to include proper alt text to ensure that they’re seen by readers who don’t have visual abilities.
Another way to improve your post’s flow is to use videos and polls. These can be a great way to add humor and support your point.
Don’t neglect old content
Whether you’re a blogger or an inbound marketer, it’s a good idea to keep an eye on your old blog content. You don’t want to neglect it and risk losing out on potential traffic. After all, your blog is the longest-lasting content on your website.
You may be able to repurpose your older posts as guest content or share them on social media to generate new interest. These efforts may not have a direct impact on your rankings, but they’ll be helpful in reengaging readers with your site.
Google Analytics can help you determine which content is no longer relevant. You can also identify which content has a low-bounce rate and which has an average time spent on page. It’s a good idea to use this information to improve your posts. If you have outdated calls to action, or information that’s obsolete, you can remove these elements from your articles.
You’ll find that updating your old content will improve your organic traffic. After all, you want readers to feel like you’re providing valuable information. Moreover, you can increase your search engine rankings by rewriting and optimizing your posts.