When you think of good content, you might think of something like an article, but it’s actually a whole lot more complicated than that. You need to consider a number of factors to ensure that you have a well-written, informative article. This includes formatting, links, subheads, and headlines.


Headlines are one of the most important elements of a successful content campaign. Whether you’re tying your entire publication together or simply teasing out a headline, you’ll want to make sure it’s a strong, well-crafted and enticing piece.

The good news is that you don’t need a degree in copywriting to write a good one. In fact, studies show that people tend to read more headlines than the body copy.

The most effective headlines are short and to the point. They are also easy to read and understand. They can help you frame the main points of your sales message.

To create a good headline, you’ll need to think about your target audience. You can use a number of tricks to figure out who will actually be interested in your content. You may also need to test headlines in different formats, such as on your website, in an email subject line or on social media.

The most effective headlines make a bold promise to the reader. You want to get them excited, but you don’t want to overwhelm them. The key is to make your promise clear and to set up expectations for the rest of your content.

The other important element of a great headline is to make it relevant to your audience. For example, if you’re writing a headline for a business service, you don’t want to focus on the benefits of your service. You can highlight research in your headline to entice the curiosity of your readers.

The best headlines are crafted in the right way. Whether you’re crafting a good one for an upcoming blog post or creating a sales letter, following these tips can help you produce a solid headline.


Subheads play a crucial role in SEO and can increase conversion rates. They can also provide readers with a sense of urgency and encourage them to take action. However, they are often neglected.

The best way to use subheads is to create one that is compelling and useful. This will entice readers to keep reading and ultimately convert them to fans.

While subheads are often overshadowed by headlines, they are an essential part of a well-constructed article. Here are a few tips to help you craft effective subheads for your articles.

First, you need to understand the purpose of your subheads. They serve as a guide to the rest of your content. The subhead should be relevant to your post and be a clear summary of what it is about. It should be clear enough for readers to scan through and make an informed decision about whether or not they should read further.

Second, you should keep the length of your subheads to a minimum. They should be no more than five words. This allows them to enhance your search engine optimization (SEO) and improve your visibility online.

Third, your subhead should be accompanied by a compelling mini-headline. This should be specific and interesting. While a mini-headline may be useful, it should not be a surprise. If it’s confusing or does not contain a clear benefit, it can distract the reader from your main headline and cause them to lose interest.

Fourth, it’s a good idea to incorporate parallel subheadings. This helps flow your subheadings and provide consistency for the reader.

Finally, keep in mind that your subheads are a part of your brand voice. While it is important to create a unique and engaging personality, it is just as important to maintain a consistent voice across all channels and social media platforms.


The formatting of a document is one of the most important elements of good content. It can make the difference between an audience that is interested in reading your message and one that doesn’t.

Formatting can be applied to any element of a document. Whether you’re changing the color, font, or size of a character, or adding a border, you can accomplish this in Word.

There are many types of formatting in Word, and they all have different dialog boxes. Most can be applied by using the ribbon or keyboard shortcuts.

For example, the Font group in the Home tab allows you to format the font and the size of the characters. You can also change the font, character, and paragraph colors.

Similarly, the Paragraph dialog box allows you to add borders, align lines, and change the size of the line breaks. You can also select a paragraph to apply formatting to. This includes applying bullets and indents to paragraphs.

Another way to change formatting is via the toolbar. You can expand or collapse the toolbar as you want. You can also double-click on any element to display a short description. You can also reset all elements to factory settings by selecting the Reset All Elements command.

Finally, you can create a table layout by placing an anonymous box over your text. This will turn your strings of text into grid items. You can set the grid layout to include floats and margins. You can also reset the font name and size of your table.

These five steps will help you to format your document in a way that will draw readers in. Whether you’re writing a business letter or an elaborate blog post, it’s important to follow standard practices to increase the amount of reader engagement.

Emotional connection

When it comes to content marketing, one of the most important elements to focus on is emotional connection. If you can create an emotional bond with your audience, they are more likely to trust your brand and stay loyal to it.

To build a strong connection with your audience, you need to understand who they are. You can do this by conducting audience research. Then, you can talk to them directly to understand what is driving their buying decisions.

You can also use content that taps into the emotions that they already feel. Often, you’ll see content that is shared when people are surprised, shocked, or awed. If you can make your audience feel that way, it’s much more likely they’ll share it with others.

Once you know what drives your audience’s purchasing behaviors, you can use emotional marketing to create content that helps them feel better about your company. In fact, nearly a third of marketers reported significant profits after running an emotional campaign.

To create content that has an emotional effect on your readers, you should take the time to really think about what you want to achieve. That’s not as simple as it sounds. You need to carefully plan and execute your strategy. For example, you can ask readers to imagine themselves in a situation. Alternatively, you can change words in your copy.

You can also use emotion in your content by asking your audience to connect with the story. This might be as simple as donating to a disaster recovery effort or participating in a relief effort.

You can also build emotional connections with your audience by creating surprising stories. For example, you can have an event where you tell stories about the history of your company, customer service, or the company’s product.


When it comes to SEO, links are an important element of good content. They provide context and help users learn more about the subject matter of your site. Moreover, they can lead to complementary information.

The goal of link building is to increase the number of inbound links to your site. Having more of these will improve your search engine results page rankings, which will lead to more brand awareness and traffic. However, link building isn’t always easy. It requires a considerable amount of time and effort, as well as a substantial investment of money.

The first step in a successful link building campaign is to identify a target audience. This could be individuals, organizations or businesses that might be interested in linking to your website.

Once you’ve figured out a target, you’ll need to devise a strategy for attaining the links. Linking to authoritative websites will help expand your reach and increase the chances of getting eyeballs on your content. Moreover, if you’re willing to reciprocate, you can create a mutually beneficial connection.

When it comes to SEO, internal links are just as important as external links. They are useful because they encourage visitors to stay on your website. In addition, they make your website more user-friendly. In turn, visitors are more likely to return.

Internal links can be found in various parts of your site, such as the menu, homepage, about us or even within the content itself. Ensure that they’re relevant and provide real value. If you don’t, they’ll be seen as untrustworthy and may hurt your SEO efforts.

Links are a natural part of a user’s experience. They let people discover more content, which in turn leads to higher traffic and increased authority.