If you’re considering writing a white paper, but aren’t sure what to write, there are several options. You can choose to use a SMART goal-planning method to outline your goals, create a problem/solution paper, or create a backgrounder. You can also include images and visuals to clarify your main points and help your reader better understand your message.


A white paper, a white paper, a white paper, and a white paper, well you get the idea. The name white paper has nothing to do with the easiness or lack thereof of writing a formal white paper. In marketing, it’s all about creating a high-quality, well-thought-out white paper. The best practice is to have someone review the document prior to the submission to ensure that no stray words get into the envelop. This can be done in person or over the phone. The result is a polished and professional white paper, well worth the time. If you are a small business owner or a startup, be sure to invest the time and money to ensure that the resulting document meets all of your expectations and delivers the high quality you expect and deserve.

Problem/solution papers

Problem/solution papers are essays that provide readers with an overview of a problem and the possible solutions to it. The purpose is to persuade the reader to take action to solve the issue. Typically, a problem solution essay will include a description of the problem, a solution, a call to action, and an explanation of why that solution is the best.

Unlike standard essays, problem-solution papers are designed to provide readers with an in-depth analysis of a specific problem. This is done through an examination of the problem’s root cause, its effect on the population, and possible solutions. It is also important to highlight the advantages and disadvantages of various solutions.

Problem/solution papers can be written by students on campus, or by college representatives. In either case, the topic should be something that interests the writer. A good selection of topics can be sourced from surveys conducted by those who have experienced the issue. In addition, the problem/solution paper must have a logical structure and reasonable tone.

A problem solution essay can also be written in two ways: one, by brainstorming and coming up with a list of potential solutions, and two, by conducting research. The latter option is a riskier route, as it involves collecting information that is less well-known.

However, this is not an impossible task. The key is to be able to explain a complex idea in an easy-to-understand manner. A good way to do this is to start with a story.

You can also use a third-person point of view. This is a popular method for problem solution papers because it helps to make the argument more compelling.

Visuals to clarify and strengthen main ideas

If you’re writing a white paper, there are some important factors to consider. You’ll want to create a white paper that’s not only informative, but also eye-catching and effective. There are many elements to take into consideration, such as formatting and font choices.

The layout and fonts of your white paper should be attractive and easy to read. It should also have a professional, authoritative feel. Usually, white papers are used to sell a product or service. However, a white paper can be just as effective when it’s used to provide a solution to a problem or to educate your audience about a subject.

The layout of your white paper should include a cover page that establishes the topic. Then, the white paper should have a table of contents and a summary. The latter will summarize the main information from the entire white paper. The table of contents should include the page number where the section begins.

When writing a white paper, the text should be well organized and backed up by data visualization. Data visualization can be anything from graphs and maps to widgets and charts. Using data visualization can help readers understand statistics, and it can also make your content more engaging.

Another way to make your white paper interesting is to add illustrations. While a photo should never overpower the written text, it can be an effective way to illustrate key points.

If you plan to use data visualizations, be sure to create legends that are easy to understand. Similarly, you should break up your body text into subheadings to make it easier to find your notes.

In addition to visuals, you should also consider other interactive design elements, such as a CTA and hyperlinks. You can also add an animated transition to make your white paper stand out.

SMART goal method for outlining clear goals

If you’re looking to outline clear goals in white papers, you may want to consider the SMART goal method. These goals are a great way to focus your team on the right things, and to track your progress towards your objectives. It can also help to assess your strengths and weaknesses, and make you more productive.

A SMART goal is a measurable, achievable, relevant, and time-bound action. It can be used in personal and professional settings. Using the SMART goal method, you can ensure your long-term and short-term objectives are met.

To write a SMART goal, you need to follow a few steps. The first step is to determine a specific goal and its relevance to your organization’s goals. You can then set a timeframe. The next step is to identify the ways you can measure your progress. This includes task assignments and updates. Lastly, it’s important to have regular check-ins.

You should also reevaluate your goals after you reach them. This is crucial because not all goals are fully understood. You should also ask for feedback and celebrate your accomplishment. This helps to inspire you to continue working toward your goal.

Having realistic, specific, and time-bound goals is crucial for success. When your goals are too abstract, you’re likely to have a difficult time completing them. They can also cause a lot of wasted man-hours and revenue.

To achieve true success, you must have clarity on what your goals are and how they will affect your business. Your team needs to know what they are to be able to collaborate on your success.

SMART goals are a great tool to bring your team to the next level of productivity. You can improve communication, reduce time wasted, and increase your team’s overall performance.

Creating buyer personas

When it comes to creating buyer personas, there are many factors to consider. First, you should determine the goal you want to achieve. For instance, you may want to increase your sales or improve conversion rates. The specific goals vary depending on your company.

One of the best ways to identify potential buyer personas is through market research. You can hire a market research firm or conduct focus groups. You may also be able to ask your customers to fill out surveys.

You can also use Google Analytics to segment site visitors by keyword. This allows you to target content offers based on their interests. For example, you can send targeted emails to customers who have shown interest in your product.

Another great way to identify potential buyer personas is through social media. You can use social media analytics to find out where your customers are coming from. For instance, you can look at engagement rates and email open rates. This will help you know when to speak to your customers in the right way.

Creating buyer personas is a great way to align your marketing and sales strategy. It will help you understand the needs of your ideal customers. This will also help you craft content that will resonate with them.

When it comes to crafting your buyer personas, be sure to choose a persona that is as real as possible. This means choosing customers who offer the least opposition, as well as those who are the most likely to convert.

When you have developed your buyer personas, you should share them with your teams. This will help everyone understand the role they play in interacting with your prospects.